Target Audience

For our opening sequence, our primary target audience will be young adults (15-25 years)and our secondary target audience will be adults or parents (26 years +). It is aimed at both genders and the lowest grade workers to the middle class. It is aimed at all social groups and all types of employees, and all ethnicities. We believe that this opening sequence will have a mass audience; a large mixed audience so the media texts are aimed to appeal to everyone.

Collage of our typical target audience: